From Multi-Channel to Omni-Channel: The Smarter Way to Market with Versar REACH

The core mission of marketing hasn’t changed—connect with the right people at the right time. But how we do that has evolved dramatically.
How to Use Skip Tracing for Real Estate Investing (and Why Versar REACH Is a Game-Changer)

A comprehensive breakdown for how real estate investors can successfully use skip tracing to improve and grow their business.
How to Improve Match Rates with Facebook Custom Audiences

Experiencing low match rates on Facebook? Learn how marketers can boost their match rates and find more of their ideal customers or prospects with a custom audience.
What Is an Identity Graph and How Versar’s will Supercharge Your Marketing

The Versar Identity Graph is the beating
heart of Verar products.
How to Use Data Enrichment to Improve Your B2C Marketing Performance

Enriched data can help you make more insightful, data-informed decisions, improve contact rates and email send rates, and inform content creation.
AI’s Achilles’ Heel: Why Bad Data Breaks Artificial Intelligence (and How to Fix It)

Data is the fuel for AI, so when that data is poor in quality, it can lead to inaccurate and unreliable outcomes.