Use Case
Activate Customer-Centric B2B2C Engagement
Unlock the full potential of your B2B2C strategy with a 360-degree customer view, personalization, and data-driven decision making.

Unified B2B2C Identity Resolution
- Connect professional and personal identifiers to build a holistic view of each customer
- Understand a 360 degree customer view — from individual to company level

Smarter Segmentation & Personalization
- Enable segmenting audiences using lifestyle, firmographic, and demographic attributes
- Tailor content and campaigns that speak to both roles — buyer, decision-maker, and individual person

Precision Targeting with Dual-Source Data
- Target the same person across their business and consumer touchpoints
- Use demographic and firmographic filters to reach your ideal audience

Higher Match Rates, Better Engagement
- Enhance campaigns with append tools that fill in missing contact info
- Reach more of your audience on paid media channels through Online Audience Append

How Versar Makes It Easy
- One platform for consumer + business data access
- Automated API-driven enrichment for real-time engagement
- Tools for cleansing, enrichment, and audience list building

Use Cases
- Digital Advertising: Build blended audiences for LinkedIn, Meta, and programmatic platforms
- Email Marketing: Personalize outreach using both business titles and household attributes
- Sales Outreach: Prioritize leads with dual-enriched scoring attributes, and enhance upsell and cross-sell opportunities

Outcomes
- Boost response and conversion rates by 3–5x
- Reduce wasted spend by narrowing in on the right audience
- Drive better alignment between marketing and sales teams
Ready to kick start your B2B2C Success?
Our Customers Say it Best
Versar REACH has been a game-changer for our organization. By improving the quality of our donor data and gaining deeper insights into our supporters, we’ve been able to more effectively communicate our mission and raise much-needed funds.
Marketing DirectorNon-Profit Client
Versar been instrumental in helping us connect with the right customers, streamline our marketing efforts, and achieve measurable results. Versar’s platform is user-friendly, and their team has been incredibly responsive and supportive. We’re excited to continue our partnership and build on this success!
Sarah M.American Investment Firm
Versar transformed our audience matching, tripling match rates and reducing CPC across key platforms. It’s easy, cost-effective, and an essential tool in our paid media strategy.
Nick T.Educational Publishing Company
We searched, researched, and vetted various options when we were looking for a skip-tracing provider because we were looking for a very high level of quality. And that’s exactly what we found with Versar. We’ve been with Versar for several years now and the service continues to get better and better.
Daniel C.Real Estate Data Reseller
We chose Versar as a partner for their unique spin on addressability for B2B, and their ability to crosswalk a business identity with a consumer identity in a way that’s more attainable than the competition.
AnnMarie WillsCEO & Co-Founder of Leverage Lab
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