Use Case

Activate Customer-Centric B2B2C Engagement

Unlock the full potential of your B2B2C strategy with a 360-degree customer view, personalization, and data-driven decision making.

Unified B2B2C Identity Resolution

  • Connect professional and personal identifiers to build a holistic view of each customer
  • Understand a 360 degree customer view — from individual to company level

Smarter Segmentation & Personalization

  • Enable segmenting audiences using lifestyle, firmographic, and demographic attributes
  • Tailor content and campaigns that speak to both roles — buyer, decision-maker, and individual person

Precision Targeting with Dual-Source Data

  • Target the same person across their business and consumer touchpoints
  • Use demographic and firmographic filters to reach your ideal audience

Higher Match Rates, Better Engagement

  • Enhance campaigns with append tools that fill in missing contact info
  • Reach more of your audience on paid media channels through Online Audience Append

How Versar Makes It Easy

  • One platform for consumer + business data access
  • Automated API-driven enrichment for real-time engagement
  • Tools for cleansing, enrichment, and audience list building

Use Cases

  • Digital Advertising: Build blended audiences for LinkedIn, Meta, and programmatic platforms
  • Email Marketing: Personalize outreach using both business titles and household attributes
  • Sales Outreach: Prioritize leads with dual-enriched scoring attributes, and enhance upsell and cross-sell opportunities

Outcomes

  • Boost response and conversion rates by 3–5x
  • Reduce wasted spend by narrowing in on the right audience
  • Drive better alignment between marketing and sales teams

Ready to kick start your B2B2C Success?

Our Customers Say it Best

Blog

Versar latest blog highlights

From Multi-Channel to Omni-Channel: The Smarter Way to Market with Versar REACH

From Multi-Channel to Omni-Channel: The Smarter Way to Market with Versar REACH

The core mission of marketing hasn’t changed—connect with the right people at the right…

How to Use Skip Tracing for Real Estate Investing (and Why Versar REACH Is a Game-Changer)

How to Use Skip Tracing for Real Estate Investing (and Why Versar REACH Is a Game-Changer)

A comprehensive breakdown for how real estate investors can successfully use skip tracing to…

How to Improve Match Rates with Facebook Custom Audiences

How to Improve Match Rates with Facebook Custom Audiences

Experiencing low match rates on Facebook? Learn how marketers can boost their match rates…