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Day: May 10, 2025

What Is an Identity Graph and How Versar’s will Supercharge Your Marketing

What Is an Identity Graph and How Versar’s Supercharges Your Marketing

The Versar Identity Graph is the beating
heart of Verar products.

How to Use Data Enrichment to Improve Your B2C Marketing Performance

How to Use Data Enrichment to Improve Your B2C Marketing Performance

Enriched data can help you make more insightful, data-informed decisions, improve contact rates and email send rates, and inform content creation.

AI’s Achilles’ Heel: Why Bad Data Breaks Artificial Intelligence (and How to Fix It)

AI’s Achilles’ Heel: Why Bad Data Breaks Artificial Intelligence (and How to Fix It)

Data is the fuel for AI, so when that data is poor in quality, it can lead to inaccurate and unreliable outcomes.

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Versar is a data broker under Texas law. To conduct business in Texas, a data broker must register with the Texas Secretary of State (Texas SOS). Information about data broker registrants is available on the Texas SOS website at https://www.sos.state.tx.us/index.html